Ram
followed in the footsteps of Lakhan on Tuesday when Bollywood actor Jackie
Shroff approached the Delhi High Court to restrain firms, social media
channels, artificial intelligence (AI) apps, and GIF-making platforms from
using his name, voice, image, or any other attribute without his consent.
Last
year, the Delhi High Court had restrained the misuse of Anil Kapoor’s name,
image, voice, and other attributes of his persona for commercial gain.
Jackie
Shroff and Anil Kapoor played brothers in the Bollywood film "Ram
Lakhan".
Shroff
has also in his plea demanded that the unauthorised use of his nicknames
'Jackie', 'Jaggu Dada', and 'Bhidu' be restricted. It is protected under the
personality/publicity rights and trademark law, the plea said.
“In addition to his voice, the plaintiff has unique
ways of delivering his dialogues, for which the plaintiff has become popular. Certain
Hindi films have become popular only because of certain signature dialogues of
the plaintiff… In fact, on many occasions, the style is brought about by the
plaintiff himself through improvisation on set,” the plea said.