In a notable case of cross-border trademark infringement, the
Delhi High Court granted an injunction in favour of Amul, India’s largest dairy
brand, against the Italian company Terre Primitive. The Italian firm had been
marketing cookies and chocolate-coated biscuits under the ‘Amuleti’ brand,
which closely resembled Amul’s trademark, according to The Times of
India.
Gujarat Cooperative Milk Marketing Federation, which manages the
Amul brand, had initiated the lawsuit through counsel Abhishek Singh. He argued
that Amul, a well-established name in India, enjoys a strong global presence,
ranking 8th among the world’s leading dairy organisations.
Singh emphasised that Terre Primitive had “blatantly” imitated
the script, design, and overall presentation of Amul's logo, merely adding
“eti” to the mark, the news daily reported.
Justice Mini Pushkarna issued an injunction prohibiting the
Italian firm from using any mark identical to Amul’s and ordered the removal of
the infringing products from its website. Meta Inc was also instructed to block
or remove the company’s social media accounts promoting the products in
question.
Jayen Mehta, managing director of Gujarat Cooperative Milk
Marketing Federation, hailed the ruling as a victory for Amul and a critical
precedent for safeguarding indigenous brands against foreign infringement.